Diamonds, apart from being a girl’s best friend, are the most famous, expensive sparkly gemstones in the world. The four C’s are the most important things to consider when choosing a diamond: cut, clarity, carat and colour. The cut refers to how well the diamond is manufactured and how sparkly it is. Cut can also refer to the shape of the diamond e.g. a princess cut which is square shaped or a pear cut which – you guessed it – Is cut like a pear. The shape comes down to personal preference. The clarity of the diamond refers to whether it has any blemishes or inclusions, a ‘flawless’ diamond has none. ‘Flawless’ means that at 10x magnification the jeweller cannot see any inclusions, however, that is pretty extreme as more often than not it won’t affect how it looks on someone’s finger. The carat is the weight and how big the diamond is. And finally, colour, which is self-explanatory; colour is measured on a scale from D to Z – D is colourless, and Z is extremely discoloured. Some coloured diamonds such as grey, or yellow can be more affordable but some like pink or red are rarer and so much more expensive.
One of the issues rife in the diamond industry is whether a diamond is ‘ethical’. Many companies claim that their diamonds are ‘ethical’ without ever really defining what they mean by this. To say a diamond is ethical the company must know if people were exploited in the production of it. If a company cannot tell you the province, country or mine that the diamond is from there is no way of knowing whether it is an ethical diamond or not. For example, diamonds sourced from Canada or Botswana has specific environmental standards and labour policies to adhere to whereas a diamond from the Ivory Coast or Zimbabwe isn’t ethical because they are human rights violators and they fund conflict. The Kimberley Process certification system was brought in to prevent the sale of conflict diamonds and so they are the base level of ethical sourcing, but they do not consider human rights abuses or environmental impact.
Choosing a diamond is personal, despite popular belief, there is no set amount you should spend. There are many factors to consider when choosing a diamond none more important than the person you are buying for. Their preference is important but never spends more than your budget allows. Try comparing prices online and shopping around before you commit. That’s not to say that if you see one super cheap you should buy it if it seems ridiculously cheap there is probably a catch. Cost is dictated by quality.
https://www.whiteflash.com/about-diamonds/diamond-education/vvs-diamonds-1600.htm Is an invaluable resource when learning about diamonds. The education section on their website is informative and simple to understand. They have a vast supply of information on a variety of subjects from grading to tips to scope and gemology. Their selection of rings and jewellery is not only beautiful, but the company is also socially responsible.